Making this one was especially interesting process, it's actual yeast filmed using microscope. We tried different methods to get those cells flow inside of a petri dish, view them in different light by adding special ingredients that glow in the dark and even kill some of those cells for some drama. Scratching the surface of petri dish also added a little bit more detail. Of course some effects were added in post also.
Big thank you to microbiologists Janis Liepins and Agnese Kokina for the opportunity to make this happen.
Although it may seem, that everything is possible nowadays, plants and nature in general is still quite a challenge for 3D world. Getting realistic results visually as well as in movement requires a lot of work and attention to detail. Many versions were made prior to this. Experimenting with lighting to achieve the day/night feel was critical, but the most fun part.
This one was really difficult to achieve just because of the amount of physics simulation involved. Everything should work nice in theory, but physics do not always work as you want them to be visually. Of course computing resources and time needed for this amount of particles is also quite a challenge, but in the end it worked out nicely. Have to mention as well that the stretching of video at the top is made on purpose to compensate the perspective distortion by projector. This was the only place we had to do it, because of restricted physical space on location.
If you ever happen to be in Riga, Latvia, go and see this all in action at Aldaris beer museum yourself!
Museum site: www.alusdarbnica.lv
Production: Hypnosis
Sound: Dirty Deal Audio and Kristaps Krievs
Agency: Not Perfect I Y&R Riga